Internet Marketing
The Internet offers many marketing opportunities, often at a fraction of the price of traditional marketing methods. Internet Marketing provides highly targeted traffic for you web site giving you maximum Return On Investment (ROI). We provide both ad-hoc consultancy and monthly Internet Marketing services. We take a flexible approach to ensure that the Internet Marketing strategy you choose is the right one for your business needs.
Internet Marketing is all about Search Engines. Search Engines are the primary source of visitors for nearly every site on the web. If your site can't be found in major Search Engines then you are missing out on an opportunity for attracting numerous visitors to your site. Search Engines have an advantage, the user found your site while looking for your products or services, this is the ideal time to achieve a sale, half of your work has already been done, they already know they need your product or service, that's why they were searching in the first place.
There are two ways of generating traffic from search engines; the first is through the main Search Engine Results Page and the second is through paid listings. Using Google as an example let's see what the difference is.
Search Engine Optimisation
Search Engine Optimisation involves optimising your Web site for a set of words or phrases relevant to your business. If you sell spare parts for printers then a suitable phrase may be 'printer spares'. The first task in developing a successful Search Engine optimisation campaign is to identify the words or phrases your customers are searching for by both brainstorming and using a number of resources available on-line that show the number of searches for every word or phrase each month. The value of this task can not be overestimated as getting this wrong can mean time and money wasted.
In most cases Cost Per Click advertising is not the most effective method of Internet Marketing. When your customers are looking at the results of their search the first place they will look is the Search Engine Results we have already looked at. However it is sometimes impractical to target a certain term through Search Engine Optimisation. This may be because you do not have time to wait for the results of a Search Engine Optimisation campaign, or because you wish to target a large number of terms with a low number of searches each month for which you do not feel Search Engine Optimisation is the best solution.
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By Debbie Campbell
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